Summit is an outdoor navigation and adventure platform designed to help people discover new routes, plan explorations and track their journeys. Combining intuitive technology with a spirit of adventure, Summit empowers users to venture beyond familiar paths, explore the natural world and make the most of every outdoor experience.
The challenge with Summit was to create a strong visual identity that balanced technical precision with the spirit of outdoor adventure. Summit needed to communicate reliability, confidence and functionality while capturing the freedom and excitement of exploration. The identity was designed to appeal primarily to highly experienced adventurers but also needed to inspire more casual explorers to push their percieved limits.
Peter Costello is an independent strategic brand identity and web designer. He helps businesses turn good ideas into brands people remember. By combining strategy, creativity and thoughtful design, he creates distinctive identities and websites that feel right for the business, connect with the audience and are built to make an impact.
Based in South London, UK.
Available Worldwide.